Current day helmets and shoulder pads are lighter than their predecessors, but through the use of modern materials such as TPU, polycarbonate, etc. The technology in the equipment and the protection provided has progressed tremendously. Now more than ever you need the right gear to perform at your best while keeping safe. Quarterbacks stand 6'4" and weigh 240, 220 pound running backs run 4.5 forties, the majority of linemen weigh over 300 lbs. The game of football has changed over the years, players are faster and stronger. There is a reason the NFL Super Bowl is the most watched sporting event every year and at SportsDepot we share that passion. Whatever Gucci’s intention, the three shirts are some of the best out there at the moment.Football is the ultimate test of strength, skill, and intelligence. It’s already signed up players and referenced football culture in the past, so working with a brand known for its football aesthetics seems like an obvious next step. Maybe the Gucci x Palace shirts are the latest stage of the Italian brand’s entry into the football market. The wider collection included training gear, goalkeeper gloves and a whole range of accessories. The London-based label created Juventus’ fourth kits, which were worn by the club against Genoa. This love affair with football hit a peak in 2019, when Palace’s long-running adidas collaboration expanded to include Juventus. Palace also created football shirts with Moschino and in collaboration with Kappa. The design was significant, as Palace referenced England’s Italia ‘90 shirts for the release. One of the brand’s breakthrough moments came a decade ago, when Palace collaborated with Umbro on a run of football jerseys. Palace, on the other hand, has been using football aesthetics since their earliest days. So now is a good time for Gucci to get involved.
Off-White recently joined up with AC Milan as the club’s “Style and Culture Curator” – whatever that means – while Ajax has worked with Daily Paper, Real Madrid reunited with Y-3 and Moncler partnered with Inter Milan. More widely, luxury brands are showing more of an interest in football. That collection was even modelled by Paul Pogba, Serge Gnabry, Jude Bellingham and David Alaba. Gucci also collaborated with adidas on a collection that included a pair of loafers designed to look like Copa Mundials. Earlier this year, Gucci signed a huge deal with Jack Grealish and began working with Leah Williamson, with more footballers rumoured to enter partnerships with the brand soon. While the shirts are all bangers, the two brands’ involvement in football also makes sense. All three shirts hark back to the early ‘90s, with Italia 90 and Serie A reaching a global audience.
While traditional shirt stylings are still used - that crest, a Palace sponsors logo and a Campione manufactures badge - the whole jersey is covered with a zoomed-in photograph of strawberries. The third and final shirt is more out there.
Both of these shirts also feature a special Palazzo Gucci club crest. The Italian influence continues onto another of the shirts, which sports Gucci’s green and red colours in a Hechter-style stripe down the centre of its white base. The first shirt nods to Gucci’s Italian roots, with the national team’s iconic blue covered with Gucci’s double G monogram and a gold sponsor-style logo. The collaboration includes three football shirts, each is a contender for shirt of the season, while also fusing Gucci’s luxury heritage with Palace’s tongue-in-cheek imagery.
What is more unexpected is the collection’s obvious football influence.
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